Wonderful Indonesia is well-known as a successful long-term campaign promoting Indonesian tourism to travelers all over the world through countless interesting festivals and meaningful activities to introduce famous tourist attractions in Indonesia. The project is an essential strategy under the management of the Indonesian Ministry of Tourism to move towards sustainable and quality tourism.
Its mission is to support the advancement of technical, cultural, and culinary science by contributing to the more effective dissemination and exchange of knowledge for both the tourism community and society at large.
Especially in 2023, “Wonderful Indonesia” highlighted Indonesia’s readiness to welcome foreign visitors after the COVID-19 pandemic as part of the government’s strategy to promote Indonesia’s ideal tourist destinations to the Middle East market.
The theme for Dubai ATM 2023 is “Visit Indonesia Year 2023: Explore Our New Wonderful Destinations”. With this, Wonderful Indonesia has succeeded in enhancing the promotion of sustainable and quality tourism initiatives that have been implemented at several priority tourist destinations across Indonesia, as they are in line with current global tourism trends.
To attract tourists and potential foreign visitors, Indonesia’s booth in ATM Dubai 2023 arranged a face-to-face B2B meeting with potential buyers, as this is an important milestone for Indonesia’s existence in the world of travel. The campaign board hopes to encourage foreign tourists to appreciate Indonesian nature and culture while experiencing top-notch services.
BRAND AWARENESS 90%
MARKETING STRATEGIES 91%
SUCCESSFUL CAMPAIGN 92%
FEELING TOUCHED 91%